@drinkpoppi
Posted Mar 27
32.5x7.9%6.6M
Find proven content ideas for any niche in minutes.
Track what’s trending across Instagram + TikTok, spot outliers and get ideas for content ideation (without hours of scrolling).
Find Your Next Viral Idea
7-day money back guarantee. Cancel anytime.
Retail brands
@nike
Posted Jan 27
8.2x0.8%34.3M
@gisou
Posted 2 weeks ago
7.8x0.9%2.9M
@skims
Posted Jun 24
4.7x1.2%2.4M
@gisou
Posted Feb 14
6.2x8.2%3.5M
@midnightmischiefsleepwear
Posted Dec 25
5.6x1.2%16.6K
@rhode
Posted Jun 14
2.8x1.4%1.7M
@alo
Posted May 21
5.1x2.7%3M
OUTLIER18.4x
Viral Score
vs. account average
Trending Sound
Blinding Lights
30.7K posts
Save to Library
100M+
organic views
generated50,000+
accounts tracked
by our usersInstagram + Tiktok
real public data
in one platformBuilt for
marketers, creators &
social media managers
The outlier method
Find outlier videos.
Make informed content decisions.
Track competitors and creators in your niche. CILA compares each post against that account’s usual performance, so you can quickly spot the outliers.
Then study the topics, hooks and formats behind the winners to inspire what you create next.
10.7xOUTLIER
@437
Posted Jul 26
- Outlier score
- 10.7x
- Eng rate
- 0.2%
- Views
- 205.9K
@437
Posted Jul 26
- Outlier score
- 0.9x
- Eng rate
- 0.02%
- Views
- 17.1K
@alo
Posted Jul 26
- Outlier score
- 1.2x
- Eng rate
- 0.09%
- Views
- 559.9K
Track your niche
Track the accounts your audience is already watching.
Add competitors and creators from Instagram + TikTok and organise them into lists for every brand, client or niche.
All
Beverages
Food & Recipes
Lifestyle
Wellness
Create new list
@jackbradfit
Posted Sep 30, 2025
31.2x144.0%232.9K
@thenitrobar_
Posted Aug 1, 2025
3.5x17.2%691.2K
@kristeacafe
Posted Apr 6, 2025
4.0x5.1%136.4K
@ninjakitchen
Posted Jun 1, 2026
2.0x0.3%291.2K
@swigdrinks
Posted Jul 7, 2026
3.4x2.3%490.9K
@angelina_paris
Posted Apr 17, 2026
12.8x6.4%
Find the winners
Look for outliers instead of views and likes.
CILA compares each post against the account’s usual performance, helping you spot the content that actually took off.
- Outlier Score
- 182.9x
- Engagement Rate
- 3.51%
- Posted on
- Dec 12, 2025
- Followers when posted
- 555,838
- Content Type
- Video
- Views
- 544.1K
- Likes
- 20.7K
- Comments
- 45
- Shares
- 102
- Saves
- 863
Transcript
I get to be the boss for a week. For a week. I get to be the boss for a week. I get to be the boss for a week. All right, your turn. Fine. You get to be my slave for a weekend. Okay. Slave, slave, slave. I need it all free. Yeah. Am I safe? You're safe. Yeah. Boy, you can't you keep going. No, slay safe. Hmm. Yummy. Did you open your eyes? No, no. Turn around. Stay, stay, stay, stay, stay, stay. You did some sort of pattern here. So slave, slave, slave, slave, slave. You only got one left and you're gonna be a slave for a week. Oops. I'm still I'm still in it safe. And then I'm gonna wash my car. Just, just stop. My closet. I can't even clean my apartment. You ready? I'm gonna make you wear like I don't like this game. I hate the game. You know, you're just just bad. Alright, slay, get ready. I'm so excited. Come to my house tomorrow. Yeah, starting tomorrow. I'm not coming. It's not valid. Starting tomorrow. No.
Caption
did she cheat or what 😒 #game
Outlier Score 182.9x
Research faster
Turn hundreds of posts into a shortlist of ideas.
Sort and filter by performance, date, platform, format and more to quickly find the posts worth studying.
All
Beverages
Food & Recipes
Lifestyle
Wellness
Create new list
@jackbradfit
Posted Sep 30, 2025
31.2x144.0%232.9K
@thenitrobar_
Posted Aug 1, 2025
3.5x17.2%691.2K
@kristeacafe
Posted Apr 6, 2025
4.0x5.1%136.4K
@ninjakitchen
Posted Jun 1, 2026
2.0x0.3%291.2K
@swigdrinks
Posted Jul 7, 2026
3.4x2.3%490.9K
@angelina_paris
Posted Apr 17, 2026
12.8x6.4%
THE OLD WAY
Finding good content ideas takes hours
Your feed decides what you see.
- Search accounts one by one
- See what the algorithm chooses
- Judge posts by views & likes
- Jump between Instagram & TikTok
- Screenshot everything you want to remember
WITH CILA
Find what’s working in minutes
A smarter and quicker way to research content
- Track your niche across Instagram + TikTok
- Spot outliers instantly
- Sort hundreds of posts in seconds
- See engagement rates & transcripts
- Save ideas & export your research
How it works
From competitor research to your next content idea in minutes.
Track
Add competitors & creators. Build your tracked lists.
Find outliers
Sort by performance and find outliers.
@yukatsunamiPosted Jun 12, 2026
32.6x293.2%192.5KStudy
Study the hook, topic, format and performance.
- Outlier Score
- 32.6x
- Engagement Rate
- 293.15%
- Posted on
- Jun 12, 2026
- Followers when posted
- 11,387
- Content Type
- Video
- Views
- 192.5K
- Likes
- 19.9K
- Comments
- 85
cila_export.xlsx3 postsAccount Outlier Score Views Engagement @yukatsunami 32.6x 192,515 293.15% @thenitrobar_ 3.5x 691,166 17.22% @ninjakitchen 2.0x 291,178 0.26% Create
Turn the patterns into an original idea for your audience.
Your weekly content research system
Set it up once. Never start your content research from zero again.
Build your tracked lists once. Check CILA each week (or every day) to find new outliers.
Start Tracking Your NicheWho is CILA for?
For people whose job is keeping up with social.
Social Media Managers
Research for every client faster.
Track each niche, find winning ideas and spend less time scrolling.
Agencies
Keep every client’s research organised.
Create separate lists and see what’s working across every niche you manage.
Brands
Know what’s working before you post.
Track your category and build content around proven patterns.
Creators
Never start with a blank page.
Find what’s taking off in your niche and turn it into your own ideas.
How much is an hour of your research worth?
Save hours of content research every month, starting at $24/month.
MonthlyAnnualSave 50%
Creator
Built for influencers and brands looking to grow their account.
$12/first month
Then $24/month
- Track up to 50 Instagram + TikTok accounts
- Sort posts by performance & find outliers
- Advanced creator & content search
- See engagement, transcripts, sounds & more
- Save winning ideas into custom lists
- Accounts updated daily
- Email & chat support
7-day money back guarantee. Cancel anytime.
Most Popular
Business
Built for teams managing multiple accounts at scale.
$24/first month
Then $48/month
- Everything in Creator
- Track up to 250 Instagram + TikTok accounts
- Accounts updated every 6 hours
- Create multiple custom tracking lists
- Export data to Excel
- Priority email & chat support
7-day money back guarantee. Cancel anytime.
Founder story
Built by a social media marketer who needed this herself.
Hi, I’m Yuka 👋
I’ve spent years creating social content for brands and generated 100M+ organic views.
But finding good content ideas meant hours of research.
I was constantly scrolling Instagram and TikTok, checking competitors one by one and trying to figure out what was actually working across different niches.
If you manage social media, you probably know the feeling.
You need fresh ideas every week. You need to know what competitors are doing. You need to keep up with trends without spending your entire day scrolling.
That’s why I built CILA.
CILA keeps the accounts you care about organised in one place, so you can quickly find outliers, see what’s working and find your next content idea.
CILA is the tool I wish I had years ago. I hope it saves you hours and helps you create better content too.
Yuka Tsunashima
Founder of CILA
Try CILA to find your next winning content idea today.
Track your niche. Find the outliers. Create your next viral video.
Find Your Next Viral IdeaFrequently Asked Questions
Detailed answers to help you understand the platform better.
Yes we do! If you're not satisfied with CILA, reach out to our support team within 7 days of purchase and we'll issue a full refund.
CILA is an Instagram and TikTok account tracking tool. It lets you track any public creator or brand account to see which posts, formats and creators are outperforming, using real performance data. CILA stands for Competitor Intelligence Listening Analytics.
CILA is built for content creators, small business owners, social media managers, ecommerce brands, agencies and influencer marketing teams. If content plays a key role in your business and you want clearer, more predictable results without guesswork, CILA is for you.
CILA replaces hours of manual research. Stop endless scrolling and guessing what might work. Track any public account, sort by best performance, see which formats and sounds drive results, compare creators side by side, and export the data to Excel — all in one place. Build from real performance data, not instinct.
Yes. You can track any public creator or brand account of your choice. No login, permission or approval from the account owner is required.
Most users use CILA to research content ideas before posting, monitor competitors weekly, review influencer performance in one place, save winning formats and plan content with confidence. It replaces hours of manual checking and comparison.
Yes. CILA only analyzes publicly available content, similar to social listening and competitor research tools. It does not access private data, require passwords or connect directly to your social accounts.
CILA analyzes public performance signals such as views, engagement, relative performance and content format patterns to give outlier scores. The focus is on identifying outperforming posts and momentum relative to the tracked content creator's average performance, not vanity metrics.
Yes. CILA lets you track multiple accounts over time and compare performance side by side. You can see which posts are performing above average and identify patterns in high-performing content.
Yes. The monthly plan includes 50% off for month 1 at checkout. You can cancel your subscription at any time.